13848930

Wall Art and Photo Gifts from Mary Evans Picture Library

13848930

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32293310

© Aviation Ancestry

VISUAL DESCRIPTION
In this black-and-white advertisement from what appears to be the same early aviation period as Image 1, we see "The Aircraft Supplies Company Ltd." promoting their product called "AYRO" barrelless turnbuckles. These components were touted as lighter, stronger, and cheaper than other patterns available on the market at that time—a significant claim considering weight is a critical factor in aircraft performance. Full details about these turnbuckles could be obtained upon request by interested parties looking for superior aircraft parts. This ad also mentions their fortnightly house journal titled "Aircraft Supplies," which suggests they engaged with customers through regular updates about new stock items—indicative of active customer engagement strategies even back then.

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