13834283

Wall Art and Photo Gifts from Mary Evans Picture Library

13834283

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32288962

© Aviation Ancestry

VISUAL DESCRIPTION
This image is a vintage advertisement for S. E. Saunders Ltd. , showcasing their product "CONSUTA" Sewn Plywood, which they claim to be the finest material yet evolved for aircraft construction. The ad highlights that CONSUTA, the Super-Plywood, is sewn together with silken threads and glued under pressure with waterproof material, resulting in layers as firmly united as though they were one solid piece of wood without joints or laps. The company positions itself as specialists in the design and construction of Seaplanes, Flying Boats, and every kind of Marine Aircraft. Their head office and works are located at East Cowes on the Isle of Wight (I. O. W. ). Additionally, it's noted that this plywood was used for constructing commercial types like Vickers-Vimy Transatlantic type airplanes due to its strength-to-weight ratio being ideal for covering large surfaces without using many supporting wires. The advertisement also mentions that CONSUTA plywood comes in sheets up to 10 feet long by 3 feet wide by ⅜ inch thick—dimensions suitable for various aircraft constructions—and invites potential customers to request quotes according to their requirements. Overall, the ad reflects early 20th-century marketing strategies focused on technical innovation and specialization within aviation materials manufacturing during a period when aviation technology was rapidly advancing.

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