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13821550
Wall Art and Photo Gifts from Mary Evans Picture Library
13821550
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32275126
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Avro, an aircraft manufacturer. The image features a stylized biplane soaring through the night sky with stars twinkling in the background and a crescent moon above. Below the plane, two figures are depicted looking up at it—one possibly representing a horseman and the other a yachtsman—referencing parts of the text within the ad. The accompanying text uses metaphorical language to personify the aircraft as having qualities admired by various professionals—a "velvet mouth" according to horsemen, being "quick about" from yachtsmen's perspective, and praised by aviators from thirteen nations for its good nature and obliging manners in flight. The description suggests that while there is enough 'mustard' or spice in its character (perhaps referring to speed or agility), there is no 'vinegar, ' implying that it lacks any negative traits. At the bottom of this black-and-white advertisement are large bold letters spelling out "AVRO, " which stands as both branding and emphasis on what this advert promotes—the Avro aircraft itself. Additionally, company details are provided at the bottom: A. V. Roe & Co Ltd. , with addresses in London, Manchester, and Southampton.
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