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13819766
Wall Art and Photo Gifts from Mary Evans Picture Library
13819766
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32272852
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a black and white advertisement for Imperial Airways, the British airline. The ad features bold text at the top that reads "DO YOU KNOW this about air travel?" followed by a series of bullet points highlighting various selling points and services offered by the airline. These include affordability of fares to destinations like Paris, Brussels or Cologne; comfortable liners with ample space; meals served during flights; quick travel times such as 7 days to India or Cape Town; inclusion of all costs in one fare without additional charges for luggage or meals on landings; postal service via air mail; competitive pricing compared to sea transport; extensive coverage over 5, 000 miles and every week carrying over 120, 000 letters. Additionally, there's mention of specific services like taking you to Cologne—the heart of Germany—in just 5½ hours including a first-rate tea served in the air. It also notes that an afternoon at the Air Port of London followed by a flight over London is possible. At the bottom part of the ad are details for booking information through Imperial Airways offices located in various cities across England and Scotland. The advertisement concludes with "IMPERIAL AIRWAYS THE BRITISH AIR LINE" boldly stated at its base. This type of advertising reflects early aviation marketing strategies aimed at informing potential passengers about convenience, luxury aspects, speed, and connectivity provided by air travel during that era.
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