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Fashion Show - Eatons British Ambassadors of Fashion

Fashion Show - Eatons British Ambassadors of Fashion


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Fashion Show - Eatons British Ambassadors of Fashion

In November 1946, Eatons (a large Canadian Fashion Retailer) presented The British Ambassadors of Fashion. This show had been developed and organised by Miss Clayton of the Lucie Clayton School of Modelling in London. The International tour was backed by British manufacturers and fashion houses, despite shortages of goods to show. The designers who took part included Peter Russell, Hardy Amies, Creed, Digby Morton, Bianca Mosca, Worth, Angele Delanghe and Norman Hartnell. Date: 1946

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Media ID 14249649

© Grenville Collins Postcard Collection / Tom Gillmor / Mary Evans

1946 Ambassadors Clayton Developed Haute Lucie Modelling Models Organised Presented Retailer Miss


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EDITORS COMMENTS
This photograph captures a moment from the historic Eatons British Ambassadors of Fashion show held in November 1946. Eatons, a renowned Canadian fashion retailer, presented this event in collaboration with the Lucie Clayton School of Modelling in London. Amidst the post-war recovery and shortages of goods, the British manufacturers and fashion houses bravely backed this international tour. The designers who graced the runway were the crème de la crème of the fashion industry, including Peter Russell, Hardy Amies, Creed, Digby Morton, Bianca Mosca, Worth, and Angele Delanghe, as well as the esteemed Norman Hartnell. Hartnell, who would later create the coronation gown for Queen Elizabeth II, showcased his exquisite designs at this event. Miss Clayton, the visionary behind the Lucie Clayton School of Modelling, developed and organized this spectacular show. The models, dressed in the latest haute couture styles, strutted confidently down the runway, embodying the elegance and sophistication of the 1940s. This photograph serves as a testament to the resilience and creativity of the fashion world during a time of scarcity and uncertainty. The British Ambassadors of Fashion show marked a significant milestone in the history of Canadian fashion retail and the post-war fashion industry. This evocative image transports us back to a bygone era, where fashion served as a beacon of hope and inspiration.

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