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Advertising Russian Pneumatic Tyres in Belgium
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Advertising Russian Pneumatic Tyres in Belgium
Advertising - Provodnik Russian Pneumatic Tyres in Belgium - " This is what I need to prevent skidding!". Date: circa 1910
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Media ID 18952370
© Mary Evans Picture Library 2015
Belgian Buttonhole Cigar Dandy Gent Good Grip Monacle Motorcycle Nighttime Pneumatic Prevent Promotional Skid Tyre Tyres Skidding Skids
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EDITORS COMMENTS
This postcard, dated circa 1910, showcases an elegant gentleman from Russia proudly displaying Provodnik Russian Pneumatic Tyres in the heart of Belgium. The man, dressed as a dandy, exudes confidence as he holds up one of the innovative tyres, exclaiming, "This is what I need to prevent skidding!" The era of motoring and transport was in its infancy, and the introduction of pneumatic tyres was a game-changer. These tyres, with their superior grip, allowed for smoother rides and increased safety, especially in wet or slippery conditions. The Provodnik brand, hailing from Russia, was quickly gaining popularity in Europe, including in the motorcycle and automobile markets of Belgium. The nighttime scene sets the stage for this advertisement. The man's monocle reflects the warm glow of a nearby streetlamp, casting an alluring light on the tyre. In the background, the gentlemen's cigar smoke curls up into the night sky, adding an air of sophistication and intrigue. The buttonhole flower on his lapel completes the dapper look. This postcard serves as a testament to the power of advertising and the allure of new technology. The Provodnik Russian Pneumatic Tyres, with their ability to prevent skidding, were a must-have for any self-respecting gent or dandy on the go. The image of this confident Russian gentleman, standing proudly in the Belgian night, is a reminder of the excitement and innovation that came with the dawn of the motoring age.
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