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Four shop workers line up for a photograph in a well-stocked grocery store
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Four shop workers line up for a photograph in a well-stocked grocery store
Four shop workers line up for a photograph in a well-stocked grocery store. The rationing sign behind them and the royal tin suggests the photograph dates to around 1952 or 1953 (rationing ended in Britain in 1954). Date: c.1953
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Media ID 23414156
© Mary Evans Picture Library
1952 1953 Assistant Assistants Grocery Overalls Packaging Packets Post War Rationing Retail Shopping Store Tins
EDITORS COMMENTS
In this evocative photograph, taken around 1952 or 1953, four shop workers proudly line up for a group portrait in the well-stocked aisles of a British grocery store. The women, dressed in practical overalls and aprons, exude a sense of determination and resilience, reflecting the post-war spirit of the era. Behind them, a rationing sign and a display of royal tins serve as a poignant reminder of the austerity measures that had only recently been lifted in Britain. Rationing, which had been in place since World War II, had placed strict limits on the consumption of essential foodstuffs, including meat, sugar, and butter. The sight of these abundant tins, filled with various foodstuffs, would have been a welcome relief to many shoppers at the time. The workers' attentive expressions and neatly arranged displays suggest their dedication to providing excellent customer service in the retail sector, which was undergoing a period of transformation in the 1950s. The use of packaging, such as the tins and packets visible in the photograph, was becoming increasingly common in the grocery industry, making food storage and transportation easier and more efficient. This photograph offers a fascinating glimpse into the daily life of shop workers during the 1950s, a time of optimism and renewal in Britain following the hardships of the war. The women's proud posture and the abundance of food on display serve as a testament to their hard work and the progress being made in the retail sector.
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