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Patriotic poster, Give and Take, Buy British
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Patriotic poster, Give and Take, Buy British
Patriotic poster, Buy British campaign -- Give and Take, Empire Products for Britain, British Manufactured Goods for the Empire, Buy British and help British labour at home and overseas. Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire. Date: 1931
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Media ID 23091762
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Balance Boost Buyers Buying Campaign Commerce Crisis Economy Exports Factories Farms Imports Patriotic Patriotism Payments Persuasion Reduce Unemployment
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EDITORS COMMENTS
This evocative patriotic poster from 1931, titled "Give and Take: Buy British," is a powerful reminder of a pivotal moment in British history when the government launched a campaign to tackle a severe balance of payments crisis. Amidst the economic challenges of the Great Depression, the call to action was to encourage citizens to buy products from British farms and factories, rather than importing from abroad. The second choice was to purchase from the British Empire. The poster features a striking image of hands exchanging goods, symbolizing the give and take between buyers and sellers, with the caption "Buy British and help British labour at home and overseas." The message was reinforced by a speech from the Prince of Wales (later King Edward VIII), who emphasized the importance of supporting domestic commerce, industry, transport, and employment. The poster's design is a testament to the persuasive power of visual communication, with bold typography and a clear, concise message. The use of the Union Jack and the image of a British flag in the background further emphasizes the patriotic appeal. The poster was part of a larger campaign to boost the national economy, reduce unemployment, and promote self-sufficiency within the British Empire. The "Buy British" campaign reflects the spirit of resilience and determination that characterized the 1930s, a decade marked by economic uncertainty and political upheaval. This poster is an enduring symbol of the British people's collective effort to weather the storm and support their country during a time of crisis.
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