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Patriotic poster, Buy British, British Business
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Patriotic poster, Buy British, British Business
Patriotic poster, Buy British campaign -- How Bills new boots bucked up British Business! Part of a government campaign to tackle a balance of payments crisis, reinforced by a speech by the Prince of Wales (later King Edward VIII), promoting the importance of buying from British farms and factories to reduce unemployment and boost the national economy, with the second choice being to buy from the British Empire.
1931
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Media ID 23091828
© Mary Evans Picture Library/Onslow Auctions Limited
1931 Balance Bill Boost Boots Business Buyers Buying Campaign Cargo Chain Crisis Economy Employment Factories Farms Goods Lorry Manufacture Marketing Patriotic Patriotism Payments Persuasion Reduce Strip Supply Unemployment Bucked Delivery
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EDITORS COMMENTS
In this evocative 1931 poster, the spirit of patriotism and the call to support British businesses take center stage. Amidst the backdrop of a looming balance of payments crisis, the British government launched an ambitious campaign to encourage citizens to buy goods produced in their own country. The "Buy British" campaign, reinforced by a powerful speech from the Prince of Wales (later King Edward VIII), aimed to reduce unemployment and boost the national economy. The image depicts a man, dressed in a suit and hat, holding up a pair of new boots and examining them closely. The caption above reads, "How Bills new boots bucked up British Business!" The humorously drawn cartoon strip below the main image shows a series of events in the supply chain, from the farmer growing the raw materials, to the manufacturer producing the boots, and finally, the delivery van transporting them to the consumer. The campaign's persuasive message is clear: by buying from British farms and factories, the consumer plays a crucial role in keeping the economy strong and providing employment opportunities for their fellow citizens. The poster's use of a simple, relatable scenario and a touch of humor effectively conveys the importance of supporting local businesses during challenging economic times. This poster is a captivating reminder of the 1930s' spirit of self-reliance and the collective effort to overcome a balance of payments crisis through consumer choice. The poster's enduring appeal lies in its ability to evoke a sense of pride and responsibility, making it a valuable addition to any collection of historical ephemera or propaganda art.
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