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Mr Libbys Corned Beef
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Mr Libbys Corned Beef
Libbys Happy Families Card Game, Mr Libbys Corned Beef.
circa 1950s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23267892
© Mary Evans Picture Library
Anthropomorphism Beef Cattle Families Humanised Libby Libbys Meat Stick Tinned Corned Games
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EDITORS COMMENTS
In this charming vintage photograph, a jovial Mr. Libby, the anthropomorphized figurehead of Mr. Libby's Corned Beef, stands proudly among a happy family. The image, reminiscent of the 1950s, is a delightful representation of the playful spirit of the Libby's Happy Families card game, which featured Mr. Libby as one of the characters. Mr. Libby, depicted here wearing a tall hat and carrying a large stick, is shown in his element, surrounded by a loving family. The family, made up of humanized cattle, is gathered around a table, enjoying a hearty meal of corned beef and other delicious dishes. The scene exudes a sense of warmth and togetherness, reflecting the values of family and community that were cherished during this era. The use of anthropomorphism in the design of Mr. Libby and the other characters in the game added a whimsical touch, making the game more engaging and memorable for children. The tin of Mr. Libby's Corned Beef, a staple in many American households during the mid-20th century, is prominently displayed on the table, further emphasizing the connection between the brand and the game. This photograph captures a moment in time when advertising and entertainment were intertwined, and the line between the two was often blurred. It is a testament to the power of creativity and the ability to turn everyday products into beloved characters that continue to evoke nostalgia and delight.
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