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French recruitment poster for pilots
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French recruitment poster for pilots
French recruitment poster for pilots, design by Paul Colin.
circa 1920
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23056024
© Liss Fine Art / Mary Evans Picture Library
Colin Ministry Patriotic Pilot Pilots Postwar Recruiting Recruitment
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This evocative French recruitment poster, designed by Paul Colin in the early 1920s, calls young men to join the military aviation service in the aftermath of World War I. The vibrant colors of the French flag - red, white, and blue - dominate the image, as a lone plane soars against a backdrop of clouds, symbolizing the freedom and excitement of flight. The caption below reads, "Voler pour la France" or "To Fly for France," emphasizing the patriotic duty and adventure that awaited those who signed up. The poster reflects the significant role that aviation played in the war, with the use of planes for transportation, reconnaissance, and bombing raids. The French Ministry of War recognized the importance of air power and sought to expand its aviation capabilities in the post-war period. This recruitment campaign, with its bold design and inspiring message, was part of a larger effort to attract young men to the military and rebuild France's strength after the devastating conflict. Paul Colin, a renowned French artist and graphic designer, was a master of the Art Deco style, which is evident in the sleek lines, geometric shapes, and dynamic composition of this poster. His work, along with that of other designers of the era, helped to shape the visual language of the modern world and continue to inspire and captivate audiences today.
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