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Advertisement for the Western Electric vacuum cleaner with a women patiently cleaning

Advertisement for the Western Electric vacuum cleaner with a women patiently cleaning


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Advertisement for the Western Electric vacuum cleaner with a women patiently cleaning

Advertisement for the Western Electric vacuum cleaner with a women patiently cleaning the carpet around her snoozing husband. Lets hope that cigarette falls into his lap and wakes him up. Date: c.1924

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Advertisements Adverts Appliance Appliances Armchair Asleep Carpet Chore Chores Cleaner Cleaning Dozing Electric Equality Gender Hoover Hoovering Housewife Housework Husband Lazy Mar21 Roles Sleeping Slippers Snoozing Sweeper Sweeping Vacuum


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A Vision of Domestic Bliss: The Western Electric Vacuum Cleaner Transforms Housework in the 1920s This image from the 1920s showcases a woman, dressed in a stylish yet practical house dress and apron, patiently tending to her household chores. With a determined expression on her face, she meticulously maneuvers the Western Electric vacuum cleaner around the living room, ensuring every corner of the plush carpet is impeccably clean. Her husband, dressed in a comfortable armchair, is soundly asleep, his feet adorned with cozy slippers. The introduction of the Western Electric vacuum cleaner, an innovative appliance of the era, revolutionized housework and transformed the role of women in the home. No longer confined to laborious, time-consuming chores, women could now tackle cleaning tasks more efficiently, allowing them to focus on other aspects of their lives. This advertisement, which dates back to approximately 1924, highlights the gender roles of the time, with the man relaxing in the comfort of his armchair while his wife attends to the household duties. However, the vacuum cleaner's ability to make housework less arduous and more manageable began to challenge the traditional division of labor and paved the way for greater equality between the sexes. The Western Electric vacuum cleaner, a symbol of modernity and convenience, became a must-have appliance for every household in the 1920s. This image encapsulates the spirit of the era, where technological advancements brought about significant changes in the way people lived, worked, and interacted with one another.

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