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Advert for His Masters Voice new dance records, London
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Advert for His Masters Voice new dance records, London
Advert for His Masters Voice new dance records, London, 1922 Date: 1922
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23217828
© Mary Evans / Jazz Age Club Collection
Ballroom Bands Gramaphone Masters Orchestra Records Times Voice
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Step into the roaring twenties with this vibrant advertisement for His Master's Voice's newest dance records, proudly presented from the heart of London's bustling entertainment scene. Dated 1922, this print invites you to experience the magic of jazz music and the excitement of dance, two cultural phenomena that swept the nation during this era. The advertisement showcases a lively jazz band in full swing on stage, their instruments gleaming under the bright theatre lights. The band members, dressed in sharp suits and hats, exude an infectious energy that is sure to get anyone moving. In the foreground, a couple is shown dancing passionately, their bodies swaying in perfect harmony with the rhythm of the music. The crowd in the background, a sea of elegantly dressed men and women, cheers and claps along, lost in the moment. His Master's Voice, a renowned name in the music industry, was at the forefront of the gramophone record revolution, making these records accessible to the masses. The advertisement boasts of the latest and greatest dance records, promising to bring the joy of live music into people's homes. The tagline "The Voice that speaks to the Nation" underscores the company's commitment to delivering high-quality music to its audience. This advertisement is a testament to the golden age of jazz and dance in the 1920s, a time when music brought people together and ignited their spirits. It invites us to take a step back in time and experience the infectious energy and unforgettable moments of this bygone era.
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