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Advert for Jaeger, Kay Petrie, Motor Racing Driver

Advert for Jaeger, Kay Petrie, Motor Racing Driver


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Advert for Jaeger, Kay Petrie, Motor Racing Driver

Advert for Jaeger, Regent Street, London -- Kay Petrie, Motor Racing Driver.
1936

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 23108970

© Mary Evans Picture Library

Circuit Driver Drivers Emancipation Equality Goggles Jaeger Petrie Regent Shirt Speed Trousers Vogue 1936


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> Europe > United Kingdom > England > London > Fashion

> Mary Evans Prints Online > New Images August 2021


EDITORS COMMENTS
This advertisement from April 1936 showcases the daring and trailblazing spirit of Kay Petrie, a motor racing driver, in an advertisement for Jaeger, located on Regent Street in London. Petrie's confident and determined gaze directly engages the viewer, as she dons a stylish yet functional outfit perfectly suited for the thrills and challenges of motor racing. The fashionable yet practical costume includes a fitted shirt with a pointed collar, worn open at the neckline to reveal a sleek, polished driving goggles. The trousers, tailored to accentuate her athletic figure, are tucked into high-top lace-up boots, adding an element of sophistication and elegance to her racing attire. The circuit and car in the background add to the sense of speed and excitement, while the caption "Modern Equality. Emancipation for Women" reinforces the empowering message of the advertisement. The 1930s were a time of great change for women, as they began to challenge societal norms and expectations, seeking greater independence and opportunities. Petrie's presence as a motor racing driver in this advertisement represents a bold step towards gender equality and the emancipation of women in sports. The advertisement's striking design and powerful messaging continue to resonate with audiences today, making it a fascinating glimpse into the past and a testament to the enduring spirit of determination and progress.

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