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The New Dress by Lewis Baumer
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The New Dress by Lewis Baumer
Advertisement for Clark & Co and J & P Coats, manufacturers of silks and cottons for dressmaking, showing a young woman admiring herself and her new pink party dress in a cheval mirror while her dressmaker adjusts the (terribly short) hem
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Media ID 4415327
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10239423
Baumer Bobbed Cheval Clark Coats Cottons Dress Maker Dresses Dressmaking Flapper Frock Lewis Manufacturers Mirror Reflection Sewing Silks Youth
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EDITORS COMMENTS
A Moment of Delight: The New Party Dress Revealed in Lewis Baumer's The New Dress, c. 1920s In this image by Lewis Baumer, a young woman stands before a cheval mirror, her reflection beaming with joy as she admires her new pink party dress. The dress, a fashionable number of the 1920s, features a short hemline, a popular trend among the flapper set. Her bobbed hair, a symbol of modernity, frames her face as she gazes at her reflection with a sense of pride and excitement. The dressmaker, attentively adjusting the hem, adds a touch of professionalism to the scene. The mirror, a common accessory in the dressing rooms of dressmakers and department stores, reflects not only the young woman's image but also the craftsmanship of the dress itself. The mirror's ornate frame and the elegant drapery in the background speak to the sophistication and attention to detail that went into creating this beautiful garment. This advertisement, though not explicitly stated, was produced by Clark & Co and J & P Coats, manufacturers of high-quality silks and cottons for dressmaking. The advertisement serves as a testament to the companies' commitment to providing women with the latest fashion trends and the best materials for creating beautiful and stylish dresses. The New Dress is a snapshot of a moment in time, capturing the essence of youth, beauty, and fashion in the 1920s. The image invites us to imagine the young woman's excitement as she prepares for a night out, the anticipation of the party ahead, and the joy of wearing a new and fashionable dress.
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