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Lady billposters, WW1
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Lady billposters, WW1
Some of the twenty women employed by a large London billposting firm during the First World War. Date: 1916
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Media ID 14139540
© Illustrated London News Ltd/Mary Evans
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EDITORS COMMENTS
This evocative photograph captures the determination and resilience of twenty women employed by a large London billposting firm during the First World War, in 1916. Amidst the tumultuous backdrop of the Great War, these women defied societal norms and traditional gender roles by taking on the physically demanding job of billposting. Wearing practical attire and armed with brushes and buckets, they climb ladders to affix posters on the sides of buildings, their faces focused and unwavering. The image is a testament to their grit and resourcefulness, as they filled the void left by the absent male workforce, who were largely away at the front. The billposting industry, which had previously been the domain of men, became an unexpected opportunity for women to enter the workforce and contribute to the war effort. These women's roles were not only essential for the dissemination of vital information, but also served to challenge the prevailing notion that women were incapable of performing manual labor. This photograph offers a glimpse into the rich history of women's employment during the First World War, a time when the boundaries of gender roles were redefined and the importance of women in the workforce was irrevocably established. The image is a poignant reminder of the significant contributions made by these unsung heroines, whose stories continue to inspire and resonate with us today.
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