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Geo Roes Irish Whisky
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Geo Roes Irish Whisky
This advert extols the medicinal benefits of whisky quoting the British Medical Journal for authority
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4350693
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10143608
1897 Alcoholic Authority Benefits Dublin Health Journal Medicinal Price Quoting Whisky Roes
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EDITORS COMMENTS
Step back in time to the late 19th century in Dublin, Ireland, where the healing power of Geo Roes Irish Whisky was celebrated in this advertisement. The image, reminiscent of a bygone era, showcases a beautifully designed print adorned with intricate illustrations and elegant typography. The central focus is the reassuringly familiar bottle of Geo Roes Irish Whisky, nestled amongst various medicinal herbs and plants. The text of the advertisement extols the medicinal benefits of the whisky, quoting the esteemed British Medical Journal as its authoritative source. "Science confirms the value of Geo Roes Irish Whisky as a valuable remedy," the text reads, "for the relief of colds, catarrhs, and other respiratory ailments." The historical context of this advertisement is fascinating. At a time when many believed that alcohol could be beneficial for health, advertisers often made bold claims about the medicinal properties of their products. In this case, the use of the British Medical Journal lent a veneer of credibility to the claims made about Geo Roes Irish Whisky. The price of this medicinal elixir was listed as 1 shilling and sixpence, a significant investment in the late 1890s. The advertisement's design and messaging reflect the confidence and pride that the makers of Geo Roes Irish Whisky had in their product, positioning it as a valuable and necessary addition to any household medicine cabinet. This print serves as a reminder of the rich history of Irish whiskey and the various ways it has been marketed and consumed throughout the centuries. Whether you believe in the medicinal benefits of a dram of Irish whiskey or simply enjoy its rich, complex flavors, there's no denying the enduring appeal of this iconic spirit.
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