Exposition Internationale Paris - La Rue de la Publicite

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Exposition Internationale Paris - La Rue de la Publicite

Exposition Internationale des Arts et Techniques dans la Vie Moderne - La Rue de la Publicite. It appears this particular structure was never built? The architects for the design are listed as: Grange, Le Roy, Vandenbeusch and Vazeille. Date: 1937

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Media ID 11579529

© Mary Evans / Grenville Collins Postcard Collection

Arrow Arts Bizarre Dans Exposition Grange Internationale Moderne Styling Techniques 1937 Publicite

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> Architecture > Country > France

> Europe > France > Paris > Related Images

EDITORS COMMENTS
Exposition Internationale Paris - La Rue de la Publicité: A Visionary Architectural Concept of the 1930s This photograph presents an intriguing glimpse into the visionary world of Exposition Internationale Paris - La Rue de la Publicité, an unrealized architectural project designed by the collective team of Grange, Le Roy, Vandenbeusch, and Vazeille for the International Exhibition of Arts and Techniques in Modern Life, held in Paris in 1937. The architects' audacious design, titled "La Rue de la Publicité," was envisioned as a grand boulevard adorned with towering, arrow-shaped structures. Each structure was intended to represent an industry or technological innovation, symbolizing the fusion of art and technology during this era. The architects' innovative use of geometric forms, bold lines, and dynamic angles was a testament to the avant-garde spirit of the 1930s. Despite the impressive design, this architectural marvel was never built. The reasons for its abandonment remain unclear, but the intrigue surrounding its existence continues to captivate architectural historians and enthusiasts. The photograph serves as a poignant reminder of the limitless potential of architectural imagination and the often fleeting nature of grand design ambitions. The Exposition Internationale Paris - La Rue de la Publicité stands as a fascinating footnote in the history of modern architecture, showcasing the visionary ideas and bold styling that defined the architectural landscape of the 1930s. This photograph offers a unique perspective into the past, inviting us to ponder the 'what ifs' and appreciate the enduring allure of architectural innovation.

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