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Helena Rubinstein advert, The War Face, WW1
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Helena Rubinstein advert, The War Face, WW1
Advertisement for Helena Rubinstein beauty treatments, asking, Is yours a " war face" ? It It claims that 99 out of a 100 women were showing the strain of the war in their faces and that, even if your social or professional life does not demand it, your PATRIOTISM demands that you keep your face bright and attractive so that you radiate optimism. Thankfully, the renowned face specialist can help you regain your good looks! Date: 1916
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Media ID 14143246
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Appearance Beautician Facial Helena Patriotism Rubinstein Salon Treatment Treatments Beauticians Facials
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The War Face
EDITORS COMMENTS
: Helena Rubinstein's Call to Brighten Up the Home Front, 1916 Amidst the chaos and hardships of World War I, the demands of social and professional life were not the only concerns for women. The strain of the war was evident on their faces, leaving 99 out of every 100 women showing signs of weariness and fatigue. Helena Rubinstein, the renowned face specialist, recognized this and urged women to regain their radiance and optimism, not just for their personal lives but for their patriotic duty. In this powerful advertisement from 1916, Rubinstein addressed the nation with a poignant question, "Is yours a 'war face'?" The image, featuring a somber and tired-looking woman, served as a stark reminder of the impact of the war on women's appearances. Yet, even if one's social or professional life did not demand it, Rubinstein believed that a woman's patriotism demanded that she keep her face bright and attractive. Rubinstein's advertisement was a call to action, inviting women to seek her expert beauty treatments at her esteemed salon. With her skilled team of beauticians, Rubinstein promised to help women regain their youthful glow and restore their confidence. The advertisement's historical significance lies in its recognition of the emotional and physical toll that war takes on individuals, and the importance of self-care and self-presentation, even during the most challenging of times. This evocative advertisement is a testament to the resilience and determination of women during the First World War, and a reminder of the power of beauty and self-care to uplift and inspire.
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