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Marketing on Skates
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Marketing on Skates
A girl on ice skates, selling her hot food and drink on a frozen river in Holland. Date: early 1930s
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Media ID 14094523
© Mary Evans Picture Library
Frozen Holland Marketing Netherlands Selling Skates Skating Racial
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1. Title: "Marketing on Skates: A Dutch Girl's Winter Enterprise in the Early 1930s" Amidst the crisp winter air and the icy expanse of a frozen river in Holland, a determined young girl skillfully maneuvers her wooden skates, selling hot food and drinks to passersby. The photograph, taken in the early 1930s, captures a unique moment in history where marketing and sports intertwine on the ice. Dressed in layers to shield against the cold, the girl balances a large wooden tray on her back, laden with steaming mugs of cocoa and small plates of traditional Dutch pancakes. Her eyes are focused on the customers, a warm smile playing on her lips as she calls out to them, inviting them to take a break from their winter activities and indulge in her offerings. The frozen river, once a popular venue for ice skating and winter sports, has transformed into a bustling marketplace. People of various racial types, dressed in their best winter attire, glide past the girl, some stopping to make a purchase. The scene is a testament to the resilient spirit of the Dutch people, who, even in the harshest of winters, found joy and community in their shared love for ice skating and the simple pleasures of hot food and drink. The photograph, a rare glimpse into the past, offers an intriguing look at the entrepreneurial spirit that thrived in Holland during the early 1930s. It is a reminder that even in the most challenging of circumstances, people have found ways to come together, adapt, and create opportunities for themselves and their communities. This image, with its rich historical context, is a must-have for those interested in marketing, winter sports, and the history of the Netherlands. It is a captivating and evocative reminder of a bygone era, where the simple joys of life were celebrated and shared on the frozen rivers of Holland.
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