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Decca gramophone advertisement, WWI
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Decca gramophone advertisement, WWI
Advertisement for the portable Decca gramaphone featuring a British officer carrying his, and an endorsement a 2nd Lieutentant who stresses, It is impossible to tell you how much pleasure we have got out of the Decca.
1916
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Media ID 14129096
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Decca Endorsement Gramaphone Gramophone Gramophones Portable Records Gramaphones
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EDITORS COMMENTS
Amidst the tumultuous backdrop of World War I, moments of solace and joy were cherished by soldiers far from home. In this evocative advertisement from 1916, a British officer is seen carrying a portable Decca gramophone, its sleek design and elegant curves a stark contrast to the rugged terrain and military uniform that surrounds him. The officer's expression speaks volumes, as he appears lost in the music emanating from the device, a small yet significant escape from the harsh realities of the battlefield. Endorsed by a 2nd Lieutenant, the advertisement stresses the immense pleasure the soldiers have derived from the Decca gramophone. The lieutenant's heartfelt endorsement reads, "It is impossible to tell you how much pleasure we have got out of the Decca." The image of the soldier, engrossed in the music, underscores the profound impact that the portable gramophone had on the morale of the troops during this trying time. The Decca gramophone, with its innovative design and high-quality sound, provided a much-needed connection to the world outside the trenches. The advertisement serves as a poignant reminder of the power of music to uplift and inspire, even in the most challenging of circumstances. This image, taken from the archives of the Illustrated London News Ltd., offers a glimpse into the past, transporting us to a time when the simple pleasure of listening to music brought joy and comfort to those who needed it most.
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