Cow & Gate Happy Family Game - Mrs Cowangate
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Cow & Gate Happy Family Game - Mrs Cowangate
Cow & Gate Happy Family Game - Mrs Cowangate the Manufacturers wife.
1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14310099
© Terry Parker / Mary Evans Picture Library
Aged Families Lorgnette Manufacturer Posh Rich 1928
EDITORS COMMENTS
In this charming photograph from the 1920s, we see Mrs. Cowangate, the wife of the manufacturer of the popular Cow & Gate brand, engaged in a game of "Happy Families" with an elegant group of women. The setting is the refined atmosphere of a middle-aged or aged, well-to-do social gathering, where the ladies don their finest attire and accessories, such as lorgnettes, to enhance their sophistication. Mrs. Cowangate, a poised and elegant woman, sits at the table with a serious expression, her eyes focused on the cards in her hand. The game of "Happy Families," a popular parlor game during the 19th and early 20th centuries, involves collecting sets of cards featuring different families, each with a husband, wife, and children. The joy and excitement of the game are evident in the animated expressions and engaged posture of the women, as they eagerly exchange cards and strategize their next moves. The Cow & Gate Happy Family Game, which featured the iconic Cow & Gate cow logo on its packaging, was first produced in 1928. The game's name and the presence of Mrs. Cowangate in this photograph suggest a connection between the game and the Cow & Gate brand. However, it is essential to clarify that this image does not depict a commercial use of the game or the brand, but rather a personal moment in the life of Mrs. Cowangate and her fellow socialites. This photograph offers a fascinating glimpse into the social and cultural landscape of the 1920s, revealing the elegance, refinement, and camaraderie of a group of women gathered for an enjoyable afternoon of card playing and conversation.
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