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Courtaulds waterproof crape for mourning, 1915
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Courtaulds waterproof crape for mourning, 1915
Advertisement for Courtaulds Waterproof crape, available in the usual firm finish, or in a soft finish. Ideal for fashionable mourning and obtained from the leading drapers of the world. Date: 1915
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Media ID 14128008
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Courtaulds Crape Crepe Drapers Drapery Fabric Fabrics Material Materials Mourning Textile Textiles Waterproof Fashionable
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This poignant photograph captures a roll of Courtaulds Waterproof Crape, an essential textile for mourning during the early 20th century. The somber black fabric, available in both firm and soft finishes, was widely used for fashionable mourning attire following the loss of a loved one. The image, dated 1915, reflects the societal norms of the time, as people expressed their grief through their clothing choices. Draped elegantly over a table, the Courtaulds Waterproof Crape exudes an air of sophistication and solemnity. The delicate creases in the fabric reveal its high quality, while the rich black hue symbolizes the depth of mourning. The use of waterproof crape was particularly significant during this period, as many families were dealing with the loss of loved ones on the home front and at the front lines of World War I. The leading drapers of the world, who stocked and sold this textile, played a crucial role in providing families with the materials they needed to honor their deceased loved ones. The advertisement for Courtaulds Waterproof Crape, which featured this image, would have been widely circulated, reaching consumers through various print media. This photograph offers a glimpse into the past, providing insight into the fashion and societal practices of mourning during a time of great loss and change. The Courtaulds Waterproof Crape, with its timeless elegance and significance, remains a poignant reminder of the human experience and the enduring power of textiles to evoke emotion and memory.
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