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CHERET, Jules (1836-1932). Advertising of restaurant
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CHERET, Jules (1836-1932). Advertising of restaurant
CHERET, Jules (1836-1932). Advertising of restaurant Taverne Olympia in Paris. Printed in 1899. Poster (119 x 81 cm.). Contemporary Art. Litography
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Media ID 14182935
© J. Bedmar/Iberfoto/Mary Evans
1836 1899 1932 Barmaid Barman Barmen Celebration Cheret Couples Engravings Festivities Free Jules Lithographies Lithography Litographies Litography Olympia Pleasure Restaurant Sportsman Sportsmen Tradition Traditions Upright Waiter Artists Persons Taverne
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EDITORS COMMENTS
This stunning vertical poster, printed in 1899, showcases an advertisement for Taverne Olympia, a popular Parisian restaurant, designed by the renowned French artist Jules Cheret (1836-1932). Measuring 119 x 81 cm, this contemporary art piece is a prime example of lithography, a printing technique that allowed for the mass production of high-quality color images. The scene depicts a lively and festive atmosphere, with a couple in western attire, enjoying a meal and celebrating with a glass of wine. The barmaid, dressed in traditional attire, serves the couple with a friendly smile, while the barman, with a proud posture, pours a drink for another customer. The sportsmen in the background add an element of entertainment and leisure, further emphasizing the theme of free time and pleasure. Jules Cheret was a pioneer in the advertising industry, known for his innovative use of color lithography to create eye-catching posters. This particular poster, with its vibrant colors and dynamic composition, would have certainly attracted the attention of passersby and enticed them to visit Taverne Olympia. The poster's vertical orientation and upright format were also common in the late 19th century, when vertical posters became increasingly popular due to their ability to cover more visual space and capture the attention of the public. Overall, this poster is a testament to the rich history of advertising art and the enduring appeal of the traditional French tavern experience.
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