Art Nouveau advertising postcard for Koh-I-Noor Pencils

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Art Nouveau advertising postcard for Koh-I-Noor Pencils

Art Nouveau advertising postcard for Koh-I-Noor Pencils. Date: circa 1905

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14379826

© Mary Evans / Grenville Collins Postcard Collection

Austria Austrian Implement Jan16 Koh I Noor Lead Noor Nouveau Pencil Pencils Sharp

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> Arts > Art Movements > Art Nouveau

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EDITORS COMMENTS
This Art Nouveau postcard showcases an elegant advertisement for Koh-I-Noor Pencils, circa 1905. The design, reminiscent of the intricate and organic forms characteristic of the Art Nouveau movement, is a visual feast for the eyes. The central image features a stylized, yellow pencil with the Koh-I-Noor brand name inscribed in flowing, cursive script. The pencil is depicted as a precious gem, with the caption "Koh-I-Noor" translated from Persian as "Mountain of Light," further emphasizing its value and allure. The background of the postcard is adorned with intricate, sinuous patterns, reminiscent of the natural world, with delicate floral motifs and swirling vines. The colors are rich and warm, with a predominantly yellow and gold palette, reflecting the bright and sharp nature of the pencils. The Austrian company Hardmuth, which manufactured Koh-I-Noor Pencils, was renowned for its high-quality writing and drawing implements. The Art Nouveau design on this postcard would have appealed to the aesthetic sensibilities of the era, making it a desirable collectible and a status symbol for artists and writers. The postcard's intricate details and beautiful design continue to captivate collectors and art enthusiasts over a century later, making it a testament to the enduring appeal of Art Nouveau and the timeless allure of the written word.

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