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Advertisements in Great War Deeds, Illustrated London News
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Advertisements in Great War Deeds, Illustrated London News
A page of three advertisements in Great War Deeds, a special panorama supplement produced by the Illustrated London News in 1915, featuring heroic actions of the First World War. The adverts are for the Goldsmiths & Silversmiths Company (military badge jewellery), the Orchestrelle Company (pianola piano), and Buchanans Scotch Whiskies, all three with explicit references to the war. Date: 1915
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Media ID 14225882
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Aeolian Alcohol Badge Badges Beam Bond Buchanan Deeds Distraction Goldsmiths Jewellery Magazines News Orchestrelle Panorama Piano Regent Scotch Silversmiths Special Stress Supplement Whiskies Whisky
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This page from the Illustrated London News' special panorama supplement, Great War Deeds, published in 1915, showcases three intriguing advertisements that reflect the spirit of the First World War era. The top advertisement, from the Goldsmiths & Silversmiths Company, proudly displays military badges and insignia, emphasizing the connection between heroism and commemoration. Located on Regent Street in London, the company offers a range of exquisite jewellery, allowing individuals to honor the bravery of their loved ones who served in the military. Moving on to the middle advertisement, the Orchestrelle Company introduces their innovative pianola piano, a musical instrument that provided a much-needed distraction from the stresses of wartime life. The advertisement promises "New Music Every Week," suggesting a sense of continuity and entertainment amidst the chaos of the war. The bottom advertisement, from Buchanan's Scotch Whiskies, encourages readers to "Take a Light Beam of Buchanan's Scotch Whisky," offering a moment of comfort and relaxation in the midst of the ongoing conflict. The advertisement's bold text and illustration reflect the company's commitment to providing a reliable source of solace and enjoyment during these challenging times. Together, these advertisements offer a fascinating glimpse into the ways in which businesses adapted to the unique challenges and opportunities presented by the First World War, providing essential goods and services that helped people cope with the demands of the war and maintain a sense of normalcy in their daily lives.
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