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Advert for Vendonis womens underwear 1937
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Advert for Vendonis womens underwear 1937
Next to myself I Like- Vendonis. Models wearing sporty underwear made of wool.
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14171342
© Mary Evans Picture Library
Drapers Garment Garments Knickers Lingerie Undergarment Undergarments Underwear Vest 1937
EDITORS COMMENTS
Step back in time to the fashionable year of 1937 with this advertisement for Vendonis women's underwear. The image showcases a group of elegant women, each exuding confidence and charm as they model the latest in sporty undergarments from the renowned brand. The underwear, made of wool, was a popular choice during the 1930s for its durability and warmth. The designs featured in the advertisement are both functional and fashionable, with high-waisted vests and knickers that accentuate the feminine figure. The models' expressions and poses suggest a sense of freedom and activity, reflecting the growing trend towards athleticism and physical fitness for women during this era. The advertisement itself is a testament to the marketing strategies of the time, with the tagline "Next to myself I Like- Vendonis" encouraging women to prioritize their own comfort and self-care. The use of multiple models, each with distinct features and body types, also reflects a growing appreciation for individuality and diversity in fashion. This vintage advertisement offers a fascinating glimpse into the world of women's undergarments in the 1930s, showcasing both the practicality and the glamour of the era. With its timeless appeal and intriguing historical context, it is a must-have addition to any collection of costume, clothing, and fashion-related prints.
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