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Advert for Tenova mens self-supporting socks 1939
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Advert for Tenova mens self-supporting socks 1939
Made to be forgotten. Tenova socks stay up. The cut-out at the back and the band at the top, containing Lastex yarn keep these Tenova socks gently but firmly in place. and when they go to the laundry the band, of course, goes with them. Date: 1939
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Media ID 14132095
© Illustrated London News Ltd/Mary Evans
Austin Band Feet Lastex Legs Reed Sock Socks Supporting Yarn Yarns
EDITORS COMMENTS
Step into Comfort and Style with Tenova's Self-Supporting Socks from 1939 This vintage advertisement showcases Tenova's innovative self-supporting socks designed specifically for men in the late 1930s. The image features a man dressed in the fashion of the era, with a confident and relaxed posture, wearing nothing but his Tenova socks and a smile. The unique design of these socks was made to ensure they stayed up without the need for garters or other supporting devices. The cut-out at the back and the band at the top, containing Lastex yarn, kept the socks gently but firmly in place. This design not only provided comfort and convenience but also added a stylish touch to men's fashion of the time. The advertisement copy reads, "Made to be forgotten. Tenova socks stay up." This tagline highlights the frustration men experienced with traditional socks that constantly slipped down, and how Tenova's self-supporting socks solved that problem. Furthermore, the advertisement assures us that even when these socks go to the laundry, the band, of course, goes with them. This feature not only ensured the longevity of the socks but also added to their convenience. This advertisement is a fascinating glimpse into the past, showcasing how even something as simple as a pair of socks could revolutionize men's fashion and daily life in the 1930s. The use of Lastex yarn, a popular elastic material at the time, added to the appeal and effectiveness of these self-supporting socks. Overall, this advertisement is a testament to the ingenuity and creativity of the past, and a reminder of the importance of comfort and style in fashion.
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