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Advert for Tenova mens self-supporting socks 1937
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Advert for Tenova mens self-supporting socks 1937
A new kind of sock. Self-supporting. No suspenders needed. This special patented design with a top band containing lastex yarn does the trick. They can t come down. They don t let you down. No drag, no tightness round the leg. Date: 1937
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Media ID 14124214
© Illustrated London News Ltd/Mary Evans
Band Feet Lastex Legs Patented Sock Socks Supporting Yarn Yarns 1937
EDITORS COMMENTS
Step into the past with this vintage advertisement for Tenova's revolutionary self-supporting socks for men, dating back to 1937. The advertisement proudly proclaims that these new socks are a "new kind of sock" that eliminates the need for suspenders. The secret to their staying power lies in the top band of the sock, which is specially designed with patented lastex yarn. This innovative feature ensures that the socks "can't come down" and "won't let you down," providing both comfort and support without the need for additional garments or straps. The advertisement promises that these self-supporting socks offer "no drag" and "no tightness round the leg," making them a desirable option for men seeking both functionality and comfort in their footwear. The use of lastex yarn, a type of elastic material, was a groundbreaking development in sock technology during the 1930s, and Tenova's self-supporting socks were likely a popular choice for men during this era. This advertisement offers a fascinating glimpse into the history of men's fashion and sock technology during the 1930s, a time when innovation and convenience were key selling points for consumers. The image of a well-dressed man wearing the socks, along with the bold and colorful design of the advertisement, adds to its overall appeal and makes it a captivating piece of historical ephemera.
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