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Advert for Simpson lastex swimwear 1938
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Advert for Simpson lastex swimwear 1938
Lastex rules the waves. Two women posing with their swim-suits made from wool lastex.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14270133
© Mary Evans Picture Library
1938 Bathing Footwear Lastex Models Piccadilly Piece Posing Sandals Simpson Suits Swim Swimming Swimsuits Swimwear Wear Wool
EDITORS COMMENTS
Step into the 1930s and experience the height of fashionable swimming attire with this advertisement for Simpson's Lastex swimwear from 1938. The image showcases two elegant women confidently posing on the sandy shore, their bodies accentuated by the sleek and stylish Lastex swimsuits they wear. Lastex, a type of wool elastane, was a revolutionary material in the 1930s, offering a degree of flexibility and shape retention that traditional swimsuits could not match. The suits, with their smooth, form-fitting silhouettes, were a hit among fashion-conscious women, allowing them to make a splash both in and out of the water. The women in the advertisement wear their Lastex swimsuits with pride, their expressions exuding a sense of joy and freedom. Their footwear of choice are sandals, adding to the carefree and laid-back vibe of the scene. The advertisement, which bears the Simpson logo and the tagline "Lastex rules the waves," was likely printed in Piccadilly, London, where Simpson's had a renowned presence. This advertisement is a fascinating glimpse into the past, offering a glimpse into the fashion trends and marketing techniques of the 1930s. The women's confident poses and the sleek design of the swimsuits are still captivating today, making this a must-have addition to any vintage fashion or advertising collection.
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