Home > Popular Themes > Adverts
Advert / Shredded Wheat
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert / Shredded Wheat
Shredded wheat - " Hallo! fatty, what do they feed you on?" Date: circa 1900
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14288223
© Mary Evans Picture Library
Cereals Fatty Feed Shredded Wheat Hallo
Hallo! Fatty, what do they feed you on?
EDITORS COMMENTS
This intriguing question posed to a plump boy in a turn-of-the-century photograph brings our attention to the image before us, an advertisement for Shredded Wheat cereal from around 1900. The scene is set in a snowy winter landscape, with the boy bundled up in a thick coat and hat, his rosy cheeks and chubby figure a stark contrast to the frosty surroundings. The photograph, although not an official company advertisement, effectively conveys the message of Shredded Wheat's nutritious and hearty qualities. The use of the plump boy as a visual representation of good health, despite his apparent indulgence in rich foods, was a common advertising tactic during this time. The image also highlights the appeal of Shredded Wheat as a warming and satisfying breakfast option, particularly during the colder months. The snowy setting and the boy's hearty appetite suggest that Shredded Wheat was seen as a nourishing and filling choice, capable of keeping one's energy levels high even in the harshest of weather conditions. The photograph's vintage aesthetic, with its muted colors and grainy texture, adds to its charm and authenticity. It transports us back in time, allowing us to imagine the world of a century ago and the simple pleasures of a hearty bowl of Shredded Wheat on a wintry morning. Overall, this photograph is a fascinating glimpse into the past, offering a glimpse into the marketing tactics and cultural values of the early 20th century. It serves as a reminder of the enduring appeal of Shredded Wheat as a wholesome and satisfying breakfast choice, and the power of advertising to shape our perceptions and desires.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
