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Advert for Shoolbreds soldiers & sailors comforts 1915
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Advert for Shoolbreds soldiers & sailors comforts 1915
Advertisement for Shoolbreds comforts for soldiers and sailors during the First World War. Army shirts, soldiers cardigan jackets and woven body belts are among the products advertised.
1915
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14227696
© Illustrated London News Ltd/Mary Evans
Balaclava Caps Comforts Gloves Mittens Shirt Shirts Shoolbred Shoolbreds Sock Socks Uniforms Wool Woollen Comforter
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EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, Shoolbred's offered a glimmer of comfort to the brave soldiers and sailors at the front. In this advertisement from 1915, published by the Illustrated London News Ltd, Shoolbred's showcased their range of essential comforts designed specifically for the military. The image features a soldier and a sailor, both dressed in uniform, standing side by side, emphasizing the unity and camaraderie between the two branches of the armed forces. The soldier wears an Army shirt, a practical and durable garment made from high-quality fabric, while the sailor dons a Soldier's cardigan jacket, perfect for the unpredictable weather conditions at the front. Shoolbred's also offered Woven body belts, which provided additional support and protection for the soldiers, as well as socks, balaclavas, caps, comforters, hats, gloves, and mittens, all made from the finest wool and woollen materials. These items were not only essential for keeping the soldiers and sailors warm and dry but also for boosting their morale, reminding them of the support they had back home. The advertisement conveys a sense of care and consideration for the men and women in uniform, demonstrating the important role that companies like Shoolbred's played during the war effort. This poignant image serves as a reminder of the sacrifices made by the soldiers and sailors during the First World War and the comforts that helped them endure the harsh realities of the front line.
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