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Advert for Pliofilm from Goodyear 1944
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Advert for Pliofilm from Goodyear 1944
What is Pliofilm ? Developed by Goodyear Tire & Rubber Company, was a rubber-based clear plastic used to protect equipment, especially weapons, from water and sand during the D-Day landings. Also used for wrapping foods, drugs, tabacco, and all other moisture-sensitive products.
1944
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Media ID 14126035
© Illustrated London News Ltd/Mary Evans
1944 Clear Contribution Developed Development Foods Goodyear Invention Inventions Material Packaging Plastic Progress Tire Wrapping
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This advertisement from the Illustrated London News in 1944 showcases the innovative Pliofilm, developed by the Goodyear Tire & Rubber Company. Pliofilm was a groundbreaking rubber-based clear plastic that revolutionized protection during the pivotal year of World War II. During the D-Day landings in 1944, Pliofilm played a crucial role in safeguarding equipment, particularly weapons, from the harsh elements of water and sand. Its unique properties made it an indispensable asset for the military, ensuring the functionality and longevity of essential gear in the challenging conditions of the battlefield. Beyond its military applications, Pliofilm was also widely adopted for various civilian uses. It became the go-to material for wrapping moisture-sensitive products, such as foods, drugs, and tobacco, maintaining their freshness and preserving their quality. The 1940s, often referred to as the 'Forties,' marked a period of significant progress and invention. Pliofilm's development by Goodyear Tire & Rubber Company was a testament to the ingenuity and resourcefulness of the era, demonstrating how the needs of war and everyday life could be addressed through scientific innovation. This advertisement serves as a reminder of the pivotal role that Pliofilm played during World War II and its lasting impact on various industries, particularly in the realm of packaging and material science.
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