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Advert for the National Savings Committee 1942
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Advert for the National Savings Committee 1942
The gift that grows. National Savings gift tokens. Heres the simple answer to all your gift problems this christmas - gift tokens. They re equally welcome whatever the ages, whatever the tastes of your family, friends and staff. And they re not only patriotic they re prectical too. From the day the tokens are exchanged for savings certificates or used to make deposits in the Post Office or Trustee savings banks your gifts start to grow in value. Date: 1942
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Media ID 14125458
© Illustrated London News Ltd/Mary Evans
1942 Bank Banks Buying Certificate Certificates Committee Defence Effort Encouraging Fight Financing Gift Gifts Office Present Presents Saving Savings Times Token Tokens Trustee
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EDITORS COMMENTS
Step into the past with this evocative advertisement from 1942, encouraging the public to make their Christmas gifts go the extra mile with National Savings Committee's gift tokens. Amidst the backdrop of World War II, the simple yet effective ad addresses the common dilemma of finding suitable presents for loved ones of all ages and tastes. The solution? Gift tokens. Not only were these tokens patriotic, but they were also practical. Once exchanged for savings certificates or used to make deposits in the Post Office or Trustee savings banks, the gifts began to grow in value. The image of a beautifully decorated Christmas tree adorned with National Savings gift tokens adds to the festive spirit, while the tagline "The gift that grows" emphasizes the long-term benefits of this thoughtful present. This advertisement is a poignant reminder of the wartime spirit of making every effort count, whether it was in the fight against adversity or in the simple act of giving a gift. The 1940s, with its unique blend of resilience and creativity, continues to captivate us with its historical significance and enduring charm.
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