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Advert for the Ministry of Food 1943
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Advert for the Ministry of Food 1943
Twice as good with egg. What a blessing it is that you now use almost as many eggs as you want. Thanks to the success of dried egg in this country, arrangements have been made for more eggs to be dried and sent over to us. Better still, the price has come down to 1/3 per 12-egg package. Eggs at I1/4d each in war-time... How wise you will be to use all the dried egg you can buy! Date: 1943
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Media ID 14120226
© Illustrated London News Ltd/Mary Evans
1943 Bacon Campaign Cooking Dishes Dried Effort Eggs Encouraging Ideas Kitchen Minister Ministry Munition Price Ration Recipes Waste
EDITORS COMMENTS
A Blessing in Disguise: The Ministry of Food's 1943 Campaign for Dried Eggs During World War II, rationing and scarcity were a daily reality for the British people. The Ministry of Food, established in 1939 to manage food production and distribution, played a crucial role in ensuring the population received adequate nourishment despite the challenges. In 1943, the Ministry launched an advertising campaign to promote the use of dried eggs, which had become more readily available and affordable. The advertisement above, dated 1943, reads, "Twice as good with egg. What a blessing it is that you now use almost as many eggs as you want. Thanks to the success of dried egg in this country, arrangements have been made for more eggs to be dried and sent over to us. Better still, the price has come down to 1/3 per 12-egg package." At a time when fresh eggs were priced at I1/4d each, the affordability of dried eggs was a significant development. The Ministry encouraged the public to make the most of this opportunity by using all the dried eggs they could buy. The advertisement offered various recipe ideas for dishes such as pies and bacon, encouraging creativity in the kitchen and reducing waste. This historical photograph, part of the Mary Evans Prints Online collection, provides a glimpse into the wartime spirit of making the most of limited resources and the government's efforts to support the home front. The campaign for dried eggs was just one of many initiatives taken by the Ministry of Food to ensure the nation's nutritional needs were met during the war.
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