Advert for the Ministry of Food 1942

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Advert for the Ministry of Food 1942

Home-guards of health. Of course you don t want to be a food crank. But it is useful to know that there are certain homely foods that can do a marvellous job of protecting you and your family against illness. Enlist these home guards in your diet, and keep them regularly on duty!
1942

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Media ID 14124438

© Illustrated London News Ltd/Mary Evans

1942 Campaign Diet Difficulties Eating Encourage Encouragement Encouraging Greens Health Healthy Household Householders Minister Ministry Munition Overcome Root Vegetables

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Home-Guards of Health: Protecting Your Family with Nutritious Foods in Wartime (1942) During the tumultuous year of 1942, as the world grappled with the ongoing challenges of World War II, the Ministry of Food launched a campaign to encourage households to prioritize their health through proper nutrition. This evocative advertisement from the Illustrated London News, published by Mary Evans Prints Online, showcases the importance of incorporating certain "homely foods" into your daily diet to safeguard against illness. The ad's caption reads, "You don't want to be a food crank. But it is useful to know that there are certain homely foods that can do a marvellous job of protecting you and your family against illness. Enlist these home guards in your diet, and keep them regularly on duty!" The image features a group of cheerful, determined-looking home-front figures, each holding a different vegetable or root, symbolizing the diverse range of nutritious options available to households during this time. The message is clear: in the face of wartime difficulties, maintaining a healthy diet is not only essential for individual wellbeing but also for the collective strength and resilience of the nation. The Ministry of Food's campaign, which emphasized the importance of green vegetables, root vegetables, and other nutrient-dense foods, was part of a broader effort to ensure the British population remained strong and productive during the war. By encouraging households to make the most of their rations and embrace the power of simple, homegrown produce, the government aimed to bolster morale and support the war effort on the home front.

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