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Advert for Mexi-Coolee by Joyce California shoes 1946
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Advert for Mexi-Coolee by Joyce California shoes 1946
Red criss cross sandals by Mexi-Coolee, Joyce California, fitted by Saxone.
1946
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Media ID 14128094
© Illustrated London News Ltd/Mary Evans
1946 California Criss Footwear Joyce Leather Practical Sandals Saxone Shoe Shoes Slingback Slingbacks Soft Tight
EDITORS COMMENTS
Step into the vibrant and fashionable world of the 1940s with this advertisement for Mexi-Coolee's Red Criss Cross Sandals by Joyce California. This advertisement, published in the Illustrated London News Ltd in 1946, showcases the elegance and practicality of these sandals that were a must-have for women during this era. The Mexi-Coolee Red Criss Cross Sandals were designed with soft, supple leather and featured a striking criss-cross pattern that accentuated the contours of the foot. The sandals were fitted by Saxone, ensuring a perfect and comfortable fit for every woman. These sandals were not only stylish but also practical, making them a versatile addition to any wardrobe. The 1940s were a time of innovation and transformation in footwear, and Mexi-Coolee's Red Criss Cross Sandals were no exception. The sandals were a departure from the traditional slingbacks and pumps that were popular during the time. The criss-cross design added a unique and modern touch to the classic sandal, making it a standout piece in any woman's collection. The advertisement captures the essence of the 1940s, with its bold use of color and playful typography. The model's confident and stylish pose exudes the confidence and elegance that women of the time embodied. The Mexi-Coolee Red Criss Cross Sandals were more than just a fashion statement; they were a symbol of freedom, independence, and self-expression. This advertisement is a testament to the enduring appeal of classic footwear and the role it plays in shaping fashion trends. The Mexi-Coolee Red Criss Cross Sandals remain an iconic piece of footwear history, and this advertisement is a reminder of the style and sophistication of the 1940s.
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