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Advert for Matinee filter cigarettes 1938
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Advert for Matinee filter cigarettes 1938
These Matinee filter tipped Virginia cigarettes in there slim black case.
1938
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Media ID 14132031
© Illustrated London News Ltd/Mary Evans
1938 Cigarettes Filter Matinee Tipped Tobacco Virginia
EDITORS COMMENTS
Step into the elegant world of the 1930s with this advertisement for Matinee filter-tipped Virginia cigarettes. The image features a graceful woman in profile, dressed in the height of fashion from the era, holding a slim black case adorned with the Matinee logo. The cigarettes within the case are tipped with filters, a relatively new innovation in tobacco production that promised a smoother smoking experience. The advertisement, published by Illustrated London News Ltd in 1938, exudes an air of sophistication and glamour. The woman's elegant pose and the intricate details of the Matinee case add to the allure of the product, making it an attractive choice for discerning smokers of the time. The use of the filter was a significant development in the tobacco industry during the 1930s. It allowed smokers to enjoy their cigarettes with a reduced level of tar and nicotine, making them a popular choice among those who sought a more refined smoking experience. This advertisement is a fascinating glimpse into the past, offering a glimpse into the marketing strategies and cultural norms of the time. It also serves as a reminder of the enduring appeal of tobacco advertising and the role it played in shaping consumer preferences and trends.
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