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Advert for Madame Bellanger corsetmarker 1909
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Advert for Madame Bellanger corsetmarker 1909
Advertisement for Madame Bellanger, Edwardian women wearing straight-front corset giving no curving to the figure at the front and a bell shape to the back. Date: 1909
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Media ID 14392793
© Mary Evans Picture Library
Bell Bellanger Corset Corsetmarker Corsetry Corsets Lingerie Madame Shaped Undergarment Undergarments Underwear
EDITORS COMMENTS
This advertisement from 1909 showcases the Madame Bellanger corset, a groundbreaking undergarment design that defied the traditional hourglass shape and embraced the emerging Edwardian silhouette. The image features two elegant women, their postures exuding confidence and modernity, wearing the straight-front corsets. Unlike the prevailing S-curve corsets that accentuated a woman's waist and hips, these corsets offered a flatter front and a bell-shaped back, creating an illusion of a slender waistline and a fuller derriere. The Madame Bellanger corset was a testament to the evolving fashion trends of the era, as women sought to embody the new ideal of a slender waist and a full figure. The corsets were marketed as "the latest fashion in corsetry," appealing to the progressive women who desired to keep up with the latest styles while maintaining a comfortable and functional undergarment. The advertisement's design is simple yet effective, with a clean and uncluttered layout that highlights the corsets and the women wearing them. The use of muted colors and delicate floral patterns adds to the feminine and elegant aesthetic, further emphasizing the desirability of the Madame Bellanger corset. This advertisement is a fascinating glimpse into the history of women's undergarments and the changing fashion trends of the early 20th century. It offers a unique perspective on how undergarments were marketed and perceived during this time, and serves as a reminder of the significant role they played in shaping women's bodies and self-image.
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