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Advert for Ideal Milk 1914
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Advert for Ideal Milk 1914
Advertisement for Ideal Milk in a tin, the Milk of Merit. For every purpose in place of fresh milk. It is fresh milk concentrated to the consistency of cream, with no sugar added, for use in porridge, coffee, etc. It can be diluted with water and used like ordinary milk.
September 1914
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Media ID 14129494
© Illustrated London News Ltd/Mary Evans
Anglo Canned Concentrated Condensed Cream Eastcheap Fresh Ideal Merit Milk Nestle Swiss Tinned
EDITORS COMMENTS
Step into the past with this advertisement for Ideal Milk, as featured in the Illustrated London News in September 1914. This innovative advertisement showcases Ideal Milk in its iconic tin, proudly boasting the tagline "The Milk of Merit - For every purpose in place of fresh milk." Ideal Milk was a groundbreaking product, a concentrated milk in a tin, which could be used as a substitute for fresh milk in various household applications. The milk was carefully concentrated to the consistency of cream, with no added sugar, making it perfect for use in porridge, coffee, and other culinary creations. The advertisement assures consumers that Ideal Milk can be easily diluted with water and used just like ordinary milk. This convenience was particularly appealing during a time when fresh milk may not have been readily available or accessible to everyone. The advertisement's design is both eye-catching and informative, with the milk tin taking center stage against a backdrop of a bustling kitchen scene. The use of the tagline "For every purpose in place of fresh milk" emphasizes the versatility and practicality of Ideal Milk. The advertisement does not mention any specific companies, but it is known that Ideal Milk was produced by several companies, including Nestle, Anglo-Swiss Condensed Milk Company, and Eastcheap Dairies. This advertisement is a fascinating glimpse into the past, showcasing how advertising evolved to highlight the benefits and convenience of new food products, in this case, Ideal Milk.
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