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Advertisement for Felco chain block
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Advertisement for Felco chain block
Advertisement for Felco chain block.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14312387
© Terry Parker / Mary Evans Picture Library
1938 Apron Block Calendar Chain Check Duster Feather Gingham Glamour Pinafore Pose Posing Shoes Skimpy Stockings Williams Wilton
EDITORS COMMENTS
Step into the vibrant world of 1930s advertising with this image of a woman posing gracefully in front of a Felco chain block. The advertisement, dated 1938, features a woman dressed in a skimpy gingham pinafore and red check apron, accessorized with a brown feather duster and matching shoes. Her glamorous appearance is accentuated by her brown hair styled in loose curls and her seductive smile. The Felco chain block, a symbol of industrial strength and reliability, is artfully placed behind the woman, adding an element of contrast to the scene. The metal equipment, with its intricate design and robust construction, stands out against the soft, feminine backdrop. This advertisement, which was likely featured in a trade calendar or industry publication, showcases the Felco chain block in a unique and visually appealing way. The use of a woman in a glamorous pose was a common advertising technique during the 1930s, as it was believed to appeal to both male and female audiences. The image is a testament to the creativity and ingenuity of advertising during this era, as well as the ability to transform even the most utilitarian of products into something desirable and alluring. With its rich colors, intricate details, and timeless charm, this photograph is a must-have for any vintage advertising or industrial history collection.
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