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Advertisement for Dunlop tyres, WW1

Advertisement for Dunlop tyres, WW1


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Advertisement for Dunlop tyres, WW1

A patriotic advertisement for Dunlop tyres in the early stages of the First World War. Dunlops are British-made -- avoid continental tyres made by the enemy! Date: September 1914

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Media ID 14129486

© Illustrated London News Ltd/Mary Evans

Appointment Avoid Competition Continental Crest Dunlop Enemy Feathers Fund Patriotic Patriotism Pneumatic Rival Rubber Tyre Tyres Made


EDITORS COMMENTS
In the early days of the First World War, as the great conflict began to engulf Europe, the importance of reliable transportation became more crucial than ever. Amidst the rising tide of patriotism, Dunlop, a leading British rubber and tyre manufacturing company, released this advertisement in September 1914. The image features the Dunlop crest, proudly displaying the royal appointment by King George V and Prince Wales, along with the motto "Relief in Motion." The advertisement's patriotic appeal is evident in its call to avoid "continental tyres made by the enemy." As tensions rose between Britain and its European counterparts, the importance of supporting British industry and trade became a matter of national pride. The use of the royal crest and feathers further emphasized the British origin of Dunlop tyres. The pneumatic tyres produced by Dunlop were essential for various modes of transport, including automobiles, bicycles, and even military vehicles. In a time of war, the need for efficient and durable tyres was paramount, making Dunlop's British-made products a valuable asset. This advertisement serves as a historical reminder of the role that industry and commerce played during the First World War. The competition between rival tyre manufacturers, such as Dunlop and their continental counterparts, was not just a commercial ploy but a matter of national pride and survival. The image of the Dunlop crest, with its royal appointment and patriotic appeal, continues to evoke a sense of history and the spirit of the era.

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