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Advert for Courtaulds Rayons 1936
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Advert for Courtaulds Rayons 1936
The miracle of Rayons. Rayon is what you used to call artifical silk. Its name was changed because it isn t silk and it isn t artificial. It is beautiful thread... a miracle of science, manufacturing marvel. And, far from that being an imitation of anything, rayon has set a new standard of quality in luxury wear, a new standard of duraability, and an altogether new standard of value.
1936
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Media ID 14124462
© Mary Evans Picture Library
Artifical Courtaulds Dresses Fabric Fabrics Fiber Garment Garments Imitation Manmade Outerwear Rayon Shield Silhouettes Silk Underwear Wear 1936 Fibers Made
EDITORS COMMENTS
This advertisement from 1936 showcases the beauty and innovation of Courtaulds Rayons, a groundbreaking fabric that defied traditional categories. Once known as artificial silk, the name "rayon" was adopted to reflect its unique identity as a miraculous thread born from science and manufacturing prowess. Rayon was no longer an imitation or a mere substitute; it had set new standards in the realm of luxury wear. The advertisement emphasizes the durability and value of rayon, positioning it as a superior choice for both men and women's garments. From underwear to outerwear, and from dresses to suits, rayon emerged as a versatile and essential fabric for various silhouettes. The man in the advertisement exudes confidence and elegance, while the woman embodies grace and sophistication, both dressed in stunning rayon garments. British company Courtaulds, the pioneers of rayon production, showcased their commitment to quality and innovation through this advertisement. Rayon's allure extended beyond its ability to mimic silk; it represented a new era of textile technology and design. The 1930s, often referred to as the thirties or the 30s, was a decade marked by significant advancements in various industries, and the textile sector was no exception. Courtaulds Rayons was a testament to the boundless potential of science and manufacturing, offering a new standard of luxury, durability, and value for consumers.
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