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Advert for Chilprufe wool underwear for children 1943
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Advert for Chilprufe wool underwear for children 1943
Quailty... a necessity when supplies are limited. The output of Chilprufe pure wool is now confined solely to a range of essential garments for infants and young children. In spite of difficulties, we, and your draper, are maintaining fair and equitable distriburtion. Date: 1943
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Media ID 14128270
© Illustrated London News Ltd/Mary Evans
1943 Affected Babies Difficulties Garment Garments Goods Infants Knitwear Manufacture Manufacturer Overcome Pure Quality Rations Reduced Resources Restrictions Sleeping Supplies Supply Undergarment Undergarments Underwear Wool Yarn
EDITORS COMMENTS
Amidst the challenges of the 1940s, when resources were scarce and production was limited due to World War II, the importance of quality and necessity in everyday life became more apparent than ever. This advertisement from 1943 highlights the continued production and distribution of Chilprufe pure wool underwear for infants and young children. With the output of Chilprufe wool now confined solely to essential garments, both the manufacturer and your local draper were committed to maintaining fair and equitable distribution. Despite the difficulties faced during this period, Chilprufe managed to overcome production restrictions and rationing to ensure the production of these vital garments. The use of pure wool, a high-quality material, was a testament to the importance placed on the well-being and comfort of children during this time. The image showcases a selection of Chilprufe wool undergarments for infants and young children, including sleeping suits and vests. These garments were not only functional, providing warmth and insulation, but also fashionable, with intricate knit patterns and designs. This advertisement serves as a reminder of the resilience and determination of industries and communities during wartime, as they adapted to the challenges and continued to provide essential goods and services to the population.
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