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Advert for Chilprufe wool underwear for children 1941
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Advert for Chilprufe wool underwear for children 1941
The children must have Chilprufe. Our difficulty is to make the small ration of wool we are allowed go round. We have, therefore decided as a wartime policy to suspend production of womens and mens garments and concentrated entirely on Chilprufe for children. The traditional quality of Chilprue remains unaltered. The finest pure wool, protective, cosy, durable. The difficulty of wartime production may production may prevent us giving our normal prompt service, but every effort will be made to meet your requirements.
1941
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Media ID 8202949
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1941 Affected Babies Difficulties Garment Garments Goods Infants Knit Wear Manufacture Manufacturer Orders Overcome Placing Pure Quality Range Rations Reduced Resources Restrictions Supplies Supply Undergarment Undergarments Underwear Wool Ww 2 Ww Ii Yarn War Time
EDITORS COMMENTS
Amidst the challenges of World War II, Chilprufe, a leading manufacturer of high-quality wool underwear, made a significant wartime policy change in 1941. With rationed supplies becoming increasingly scarce, the company suspended production of women's and men's garments to focus solely on Chilprufe for children. The decision was driven by the understanding that every effort should be made to ensure the essential needs of infants were met during these trying times. The traditional quality of Chilprufe remained unaltered, as only the finest pure wool was used to create protective, cosy, and durable undergarments for children. Although wartime production difficulties might prevent prompt service, the company vowed to meet every requirement as best they could. The image captures the spirit of the time, with children wearing their Chilprufe underwear, symbolizing the importance of resourcefulness and resilience during the war. The undergarments, an essential part of every child's wardrobe, were affected by the restrictions and rationing of the time, but Chilprufe was determined to overcome these challenges and continue providing their valued customers with the best possible goods. This advertisement, published by Illustrated London News Ltd, serves as a reminder of the sacrifices and adaptations made during the forties to ensure the wellbeing of the young generation amidst the uncertainties of war. Chilprufe's commitment to children's needs during this period is a testament to the company's dedication to its customers and the community.
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