Macintosh advertisement, 1891
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Macintosh advertisement, 1891
An advertisement for Macintosh waterproofs designed for men and women
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4370668
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10217376
1891 Macintosh Water Proofs Designed
EDITORS COMMENTS
Step into the world of fashionable protection against the elements with this advertisement for Macintosh waterproofs, as featured in the Illustrated London News in December 1891. This advertisement showcases the Macintosh waterproofs, a popular import from Scotland, designed to keep men and women dry and comfortable in all weather conditions. The image showcases a dapper gentleman in a Macintosh coat, complete with a top hat and cane, standing confidently in the rain. His Macintosh coat, with its distinctive yellow slicker and galoshes, protects him from the downpour, allowing him to maintain his elegance and composure. Beside him, a woman in a flowing gown and bonnet gazes longingly at the Macintosh umbrella displayed in the foreground. The umbrella, with its black canopy and wooden handle, is adorned with intricate floral designs, adding a touch of feminine charm to the practical design. The Macintosh waterproofs were a significant innovation in the late 19th century, offering a solution to the common problem of staying dry in the rain. The advertisement highlights the importance of staying dry and fashionable in all weather conditions, making the Macintosh waterproofs a must-have accessory for the well-dressed man and woman of the time. This advertisement is a fascinating glimpse into the past, offering a glimpse into the fashion and culture of the late Victorian era. The Macintosh waterproofs represented a practical and stylish solution to the challenges of the British weather, and this advertisement showcases their appeal and popularity over 120 years ago.
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