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250, fireman fight great blaze in West End of London. two hundred and fifty firemen
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250, fireman fight great blaze in West End of London. two hundred and fifty firemen
250, fireman fight great blaze in West End of London.
two hundred and fifty firemen fought a great blaze which destroyed the building of the Gramophone Company, manufacturers of His Masters Voice gramophone, radio and electrical domestic appliances in Oxford Street, London.
A watchman, Sgt William Glover, Travis, aged 48, was burnt to death as he tried to give the alarm. The flames were fed by thousands of gramophone records, and all traffic was diverted from Oxford Street, one of the busiest thoroughfares in the West End of London, while firemen used a huge canvas tank, designed for service in air raid precaution measures to provide extra pressure for the hoses.
Photo shows, a battery of hoses directed on the burning building.
27 December 1937
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Media ID 11262186
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This print captures the heroic efforts of 250 firemen as they valiantly fought a devastating blaze in the vibrant West End of London. The inferno engulfed the building of the renowned Gramophone Company, known for manufacturing His Masters Voice gramophones, radios, and electrical appliances on Oxford Street. Tragically, amidst the chaos, Sgt William Glover Travis, a brave watchman aged 48, lost his life while attempting to raise the alarm. The flames were fueled by thousands of precious gramophone records, creating an intense and challenging battle for firefighters. The gravity of this situation was evident as traffic was diverted from one of London's busiest streets to facilitate firefighting operations. In their relentless efforts to combat the raging fire, firemen utilized a massive canvas tank specifically designed for air raid precaution measures. This ingenious solution provided additional pressure for their hoses. In this poignant image captured on December 27th, 1937 - between two world wars - we witness a battery of hoses being directed towards the burning structure. The monochrome composition adds depth and intensity to this historic moment frozen in time. This photograph is a powerful reminder not only of human resilience but also serves as a testament to those who risked their lives selflessly protecting others during times of great peril.
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