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London Life front cover, 24 September 1966
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London Life front cover, 24 September 1966
Front cover of London Life, the short-lived but very groovy magazine which captured the style and spirit of sixties London briefly from 1964 to 1966. Front cover features a model wearing a pale rose pink bunny coat costing 104 guineas from Fortnum and Mason
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Media ID 4476591
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10431161
1966 Bunny Coats Cool Fortnum Furs Groovy Mason Swinging
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EDITORS COMMENTS
Step back in time to the swinging sixties with this iconic front cover of London Life magazine from September 24, 1966. This print perfectly captures the style and spirit of London during this groovy era. The stunning model gracing the cover is adorned in a pale rose pink bunny coat, an absolute fashion statement that was all the rage back then. Costing a whopping 104 guineas, this luxurious fur coat was available exclusively at Fortnum and Mason, one of London's most prestigious department stores. It epitomizes the high-end fashion trends that defined the era. This image not only showcases incredible style but also offers a glimpse into historical significance. The girl on the cover represents an entire generation embracing freedom and self-expression through their clothing choices. London Life magazine may have had a short lifespan from 1964 to 1966, but it left an indelible mark on British culture during its existence. Its covers like these became symbols of coolness and captured the essence of life in swinging sixties London. As you admire this vintage print, take yourself back to a time when girls donned fabulous coats like these as they strolled along bustling streets filled with excitement and possibility. Let it transport you to an era where fashion truly reflected society's changing attitudes towards individuality and liberation.
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