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John Bull 1947 1940s UK cobblers shoe menders repairing man shoes magazines repairs

John Bull 1947 1940s UK cobblers shoe menders repairing man shoes magazines repairs


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John Bull 1947 1940s UK cobblers shoe menders repairing man shoes magazines repairs

John Bull
1947
1940s
UK
cobblers shoe menders repairing man shoes magazines repairs mending

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 7082209

© The Advertising Archives

1940s British Covers Nineteen Forties Twentieth Century


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EDITORS COMMENTS
This print from the Advertising Archives takes us back to the 1940s in the United Kingdom, where skilled cobblers were diligently repairing men's shoes. The image showcases a group of dedicated shoe menders engrossed in their craft, surrounded by stacks of magazines and various tools of their trade. In this snapshot of British life during the mid-twentieth century, we catch a glimpse of John Bull himself - not the company but rather a man whose name epitomizes traditional craftsmanship. His presence symbolizes an era when quality and attention to detail were paramount. The worn-out shoes awaiting repair tell stories of countless journeys taken on bustling city streets or through peaceful countryside lanes. Each pair represents a unique narrative that these cobblers are entrusted with preserving and enhancing. As we delve into this nostalgic scene, it becomes evident that this photograph is more than just an advertisement for shoe repairs; it encapsulates an entire era's spirit. It reminds us of simpler times when people valued longevity over disposability and sought out skilled artisans who could breathe new life into beloved possessions. Through its composition and subject matter, this print invites us to reflect on our own consumer culture today – one driven by mass production and rapid consumption. It serves as a gentle reminder that there is beauty in cherishing what we have instead of constantly seeking something new.

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