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Soupa Dance sponsored by Heinz, Mexborough, South Yorkshire, 1959
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Soupa Dance sponsored by Heinz, Mexborough, South Yorkshire, 1959
Soupa Dance sponsored by Heinz, Mexborough, South Yorkshire, 1959. The residents of the South Yorkshire town of Mexborough look pleased to receive their free sample of Heinz Tomato Soup. In the days before widespread television ownership, companies would organise road shows, exhibitions and social functions to promote their products. This one was held at the Empress Ballroom in November of 1959
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Media ID 15067006
© Worldwide Photography / Heritage-Images
1950s Amusement Doncaster Enjoying Enjoyment Fifties Happy Heinz Mexborough Michael Michael Walters Paul Walters Worldwide Photography Ltd Promoting Promotion Sample Sampling Soup South Yorkshire Sponsorship Tasting Walters Empress Ballroom
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EDITORS COMMENTS
In this photograph taken in 1959, the residents of Mexborough, a small town in South Yorkshire, are captured with beaming smiles as they eagerly receive their free sample of Heinz Tomato Soup. The Soupa Dance sponsored by Heinz was a delightful event held at the prestigious Empress Ballroom, where locals gathered to enjoy an evening of entertainment and promotion. During an era when television ownership was not widespread, companies like Heinz sought alternative ways to engage with potential customers. Road shows, exhibitions, and social functions were organized to showcase products and create a memorable experience for attendees. This particular event proved to be a resounding success as both men and women dressed impeccably in fashionable attire can be seen relishing the occasion. The joyous atmosphere is palpable as people embrace the opportunity to taste the renowned tomato soup. Laughter fills the air as friends gather around tables adorned with bowls filled with steaming goodness. The image captures a moment frozen in time - one that encapsulates not only the enjoyment derived from food but also reflects on how advertising has evolved over time. Photographed by Michael Walters from Paul Walters Worldwide Photography Ltd. , this snapshot offers us a glimpse into British life during the 1950s - an era characterized by simplicity yet marked by innovative marketing strategies such as product sampling and sponsorship events. It serves as a nostalgic reminder of how communities came together to celebrate everyday pleasures while embracing new experiences offered by forward-thinking brands like Heinz.
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